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The Value of Variable Data Printing
The need for a greater return on your investment (ROI) has driven the growth of variable data printing for years. Savy marketers understand not only that direct mail offers the greatest opportunities for sales but the key to increasing their profit margin is getting a higher return on their investment. Variable data, also known as "one-to-one marketing," properly implemented, allows you to do just that.

It's All About The Return
The days of "mass" marketing have passed. While the approach of "mass" marketing dictates that you send as many mailpieces out as you can afford, variable data printing takes a totally different approach. Like the old saying goes, "don't just work hard, work hard working smart." The whole concept of variable data printing is to better define your target market (attempting to weed out all the unlikely respondants) and mailing a personal one-to-one communication that speaks to them individually. In some cases this is done using variable text while other times including variable images.

Untimately, you must communicate with your target market in real-time to every one of your customers, one-by-one on a personal level. Using variable data printing in your marketing communications can help you achieve much higher response rates and ultimately, a higher return on investment (ROI) for your marketing budget. More viable customer lead generation and existing customer retention with greater cost savings can be expected if implemented properly.

	The Value of Variable Data Printing   (Increase Over Typical "Mass" Marketing Efforts)
	Avg. Order Size/Order Value	24.5%
	Overall Revenue/Profit		31.6%
	Response Time			33.9%
	Response Rate				36%
	Repeat Orders					47.6%
	Percentage of improvement using personalized printing
	Source: CAP Ventures

How Do You Get Started?
The thought of how you would implement a variable data marketing effort may seem a bit overwhelming, we understand this. We're here to help. Give Fulfillment House, Inc. a call at 703-707-8844 and let us know you want to learn more about variable data opportunities for your business. We will help you better understand the benefits that exist for what you are offering.

Have you experienced issues in the past and would like to share your success story?
Do you have a special request for an article or is there information you need to help you develop your direct mail campaigns? Contact us via email at info@FHinc.net.
We would be happy to assist and may even include your story within our educational center.

Request a Free Quote online or call 703.707.8844 today.